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How to Use HARO – 3 Steps to More PR and Backlinks

By Nicholas Rubright
Sep 20, 2022

In this article, I’m going to walk you through exactly how I’ve used HARO to land PR and backlinks for myself and clients. I’ve used this process to get mentioned in places like CNET, American Express, MarketingSherpa, and others. Here are the 5 steps to successfully using HARO to land powerful PR placements and get…

5 Local Link Building Tactics to Win Local Backlinks

By Nicholas Rubright
Sep 14, 2022

If you want to rank your local business higher in Google, you’re going to need backlinks. According to local SEO statistics, like these results from a WhiteSpark survey, backlinks are a contributing factor in organic and map pack rankings. However, unlike traditional link building, local SEO requires that you attract backlinks from local websites, specifically….

Google Reviews – Why They Matter and How to Get Them

By Nicholas Rubright
Sep 11, 2022

Now more than ever, it’s important for businesses to get Google reviews. Local buyers are turning to online reviews for information from their online peers about who they can trust. In this article, we’ll cover why Google reviews are important and some ways to get ones that drive powerful results for your business online. Why…

The Free Google Business Profile Playbook – Get Listed (and Found) on Google

By Nicholas Rubright
Jul 22, 2022

If you want your business to show up at the top of a Google search, getting your Google Business Profile right is a must. The ranking factors associated with your Google Business Profile account for as much as 36% of the factors that determine where Google positions you in the search results. Nobody really knows…

10 Local SEO Statistics Backed by Real Data for 2022

By Nicholas Rubright
Jul 09, 2022

When searching for local SEO statistics online, it’s hard to find data points that are current and accurate. For example, there’s a common statistic thrown around about how 97% of search engine users search for local businesses online. While that sounds believable and might be true, I couldn’t find a source of evidence for this….

7 Types of Local SEO Ranking Factors for 2022

By Nicholas Rubright
Jul 08, 2022

Overall, Google’s algorithm ranks websites in their search results based on 200 different factors. This can make it difficult for businesses to know where to focus their efforts. The factors vary depending on the type of search results we’re looking at. For businesses focused on local SEO, we’re usually looking for ways to rank in…

Local SEO for Noobs – The Small Business Guide to Local Google Traffic

By Nicholas Rubright
Jul 06, 2022

For 76% of the population, before they visit a retail store, restaurant, or service business, they first consult the internet. If someone moves to a new city and is seeking a gym membership, for example, they might start their research by looking for the one closest to their new home with a “gyms near me”…

10 Reasons Your Business Is Not Showing Up on Google Maps

By Tom Xu
May 29, 2022

Google Business Profile (formerly known as Google My Business) is an excellent tool for raising your company’s local profile. It is free to use and shows your profile on Google Search, Google Shopping, and Google Maps, helping to make your business much more visible to potential customers. The power of Google is undeniable. Not only…

How to Qualify Your Link Building Prospects [5 Qualification Questions]

By Nicholas Rubright
May 13, 2022

When running a link building campaign, it can be extremely disheartening when you send hundreds of emails and get no responses. Or worse, you’ve wasted your time with sites that ask you to pay for the link placement. This is a challenge of any link building campaign. However, effectively screening your prospects to make sure…

How to Write a Link Building Email [Copywriting Tips, Templates, and Examples]

By Nicholas Rubright
May 04, 2022

I’ve been writing outreach emails for nearly 10 years. Early on, I built a music app and sent hundreds of emails to record companies to request music licenses. Later, it was all about link building outreach to grow the blog for that startup to hit 35k monthly visitors in one year. Over the years, I’ve…