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Category: Marketing

10 Reasons Your Business Is Not Showing Up on Google Maps

By Tom Xu
May 29, 2022

Google Business Profile (formerly known as Google My Business) is an excellent tool for raising your company’s local profile. It is free to use and shows your profile on Google Search, Google Shopping, and Google Maps, helping to make your business much more visible to potential customers. The power of Google is undeniable. Not only…

ASO Backlinks – Do Backlinks Help with App Store Optimization?

By Nicholas Rubright
Jan 06, 2022

Because link building is so important for search engine optimization (SEO), app developers who are familiar with the practices of SEO often assume the same is true with app store optimization (ASO). Unfortunately, there is no evidence that backlinks directly impact ASO performance. This case study from YellowHEAD actually points to evidence that backlinks have zero direct impact on ASO…

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