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How our link building services work
Link Building Pricing and Packages
Linkable assets for content-focused link building
How content helps build backlinks
A linkable asset is something we build and publish on your website that we can then pitch to bloggers and journalists for backlinks to that web page.
Depending on your goals, a linkable asset might be necessary to run your campaign. Usually, a linkable asset is necessary to reach the higher end of our estimated ranges in the link building packages above.
In most industries, when we don’t have a linkable asset to work with, we’re limited to campaigns like:
When we can build something to pitch, this opens up our options and allows us to run more types of campaigns, such as:
If the idea of a linkable asset sounds like it might fit your needs, check out the pricing below, but be sure to contact us and discuss your needs with an Account Strategist!
Content Creation Pricing
Link building FAQ
A link building agency is exactly what it sounds like: it’s a company that specializes in getting links from reputable websites back to your website, usually with cold email outreach. Backlink building can be done for promotional reasons, but it’s often done to improve SEO (Search Engine Optimization) performance.
When we do pitching, we engage prospects at different levels before emails are sent out.
Sometimes, we don’t do any personalization, while other times, we follow them on Twitter, share an article, then email them!
It all depends on what we’re able to find. This can be time-consuming, so keep it measurable for both of us and so you can see where your money is going, we use retainer-based pricing and deduct the following amount for the engagement type:
These amounts are deducted each time a prospect is added to your campaign. Prospects are added weekly, and your retainer is used up after 4 weeks. From there, our team works the prospect all the way through the sequence. Even if you end your engagement with us.
This is why it may take 90 days or more to see placements after you’ve started paying for our work.
We have a very powerful team. The three factors that impact SEO the most are the build of your domain, the quality and effectiveness of your content at delivering on search intent, and your ability to get backlinks from PR-style outreach. VERY few companies are good at all of these things, but we excel at all of them. This means we have a top-notch team that can execute SEO campaigns in the most competitive markets, which we’ve done before.
We focus everything on the user. Google wants good experiences for their users, and their algorithm is designed to measure user experience signals. It used to be the case that they just read what’s on the page and sort it, but now they use advanced AI algorithms to measure user behavior signals at a massive scale. With computing power becoming more advanced, the computing power of these algorithms will accelerate and the ability for Google to understand their users will only become better, making our type of work much more important in the future even than today. This is true with backlinks, too, and is why buying them won’t work anymore.
It depends. Keep in mind that you aren’t paying for links, you’re paying for the pitching, which will be reported to you monthly. Other link building companies or SEO services charge per link, but they also buy them. This is spammy, and we don’t do that. We conduct manual outreach to influencers, bloggers, and journalists in your niche with campaigns designed to attract high-quality links naturally. These are the types of links that get your website in the SERPs. Even if you’re a startup.
That depends on what you mean by “results.”
Does “results” mean we get some opportunities and conversations going? About 3 weeks.
Does “results” mean we’ve landed a few links? 3-4 months.
Looking to see ranking improvements? Well, this depends on how many links your competitors have for a specific keyword or set of keywords, and how many of them Google is even counting toward ranking improvements, which we can’t know. However, this usually happens during month 6.
In fact, Google says that the number of links doesn’t actually matter when attributing links to rankings and that it’s more about quality placements.
We also can’t know what link building strategies or SEO plans your competitors have in the coming months.
We also don’t know how they’ll react to our effort. They can see it through their SEO tools, after all.
So, again…it depends.🤷🏻♂️
The best we can do is continue to invest in intelligent ways to chase backlinks. That’s how any good link builder would handle link building internally at a business, and that’s how we do it for you.
Every link building agency says they can work in any industry, and many do it just fine. But we do it extremely well by mapping subject matter experts into our process.
For example, when we run a guest posting campaign, we have actual experts write the articles, and we edit them. This way, the editors at big sites actually want to publish the content instead of it just being a way to get a backlink.
This is how you earn guest posts that eventually earn backlinks themselves, increasing the value of the placement.
From an outreach perspective, we write email templates that standardize the pitch but allow the outreach team to creatively personalize the emails in ways that make sense to your audience.
The language and terminology that your target audience understands is built into the initial template to position our outreach professionals as industry pros.
For link building, you’ll get the following:
Yes! If you’re a digital marketing agency or are offering marketing services, we can help!
While other providers buy backlinks, we pride ourselves on offering some of the best link building services available with our PR-style outreach. If this is the type of work you want to deliver to your clients, we can help!
White-label work is usually done via guest posting services that are designed to get links for multiple clients at a time. This scales outreach in a way that lowers the link cost to you per client. Contact us to discuss your needs, or explore details on our white label link building services page.
Our team is stacked with link building experts that are specifically trained to execute SEO link building campaigns in any industry. We know how to speak to bloggers and journalists, and how to make them want to link to something.
Based on the needs of your website and the availability of or willingness to invest in content, we run one or multiple of the following link building campaigns for you:
We also offer digital PR, but that’s a different type of service than link building and is a bit more involved.
We don’t do any black hat link placements. In fact, we report link sellers.
Some of us, yes. It depends on the job. If we need to do outreach in Germany for an international client, we’ll need to hire someone in Germany and train them on the practices of our outreach service. This enables us to hire the best people for the spot, regardless of their geography.
Our team is remote, which means we have people all over the world who work for us. This includes writers because sometimes a writer who knows the subject matter isn’t readily available domestically. However, the content is always edited in-house by a local editor who specializes in that language. Regardless of the build of your team, we always make sure we hit certain KPIs that drive success for our clients. Whatever the case, you have an SEO expert on your project at all times.
We’re an SEO agency, so we understand why you’d want to choose your anchor text. When it comes to backlinks, it’s one of the biggest Google ranking factors.
Unfortunately, while we understand that this is an important part of an SEO strategy, we can’t guarantee any specific anchor text placement. High-quality websites won’t allow us to make specific demands. They are, after all, allowing us to reach their audience in a way that, from their perspective, drives brand awareness for you.
So if we ask too much of them, they’ll end up rejecting the content because we’ll come off as selfish. This doesn’t look good for you, and can hurt our relationships with webmasters.
They can, yes! Many people think that quality link building means domain authority, but for some campaigns, referral traffic is the goal. If you’re an eCommerce brand and we can get you on a product list with 4,000 monthly readers, that’s something we’ll aim to chase when we build a campaign for you! Our link building techniques are often leveraged for SEO, but they can be aimed at traffic acquisition as well!
We usually aim for 20 or higher as a baseline goal, and we use Ahrefs’ metric of domain rating because that’s where we do a lot of our prospecting. We can aim for higher, but often it drives up the cost per link because it takes us more time to find prospects. More on that here.
Local SEO clients usually don’t need a very large budget. The smallest plan is good for most, unless you’re in a very competitive niche like legal where the cost per click is high and everyone else is also doing a lot of link building.