Link Building Services for (Almost) Any Website

A link building agency is exactly what it sounds like: it’s a company that specializes in getting links from reputable websites back to your website, usually with cold email outreach. Backlink building can be done for promotional reasons, but it’s often done to improve SEO (Search Engine Optimization) performance.

When we do pitching, we engage prospects at different levels before emails are sent out.
Sometimes, we don’t do any personalization, while other times, we follow them on Twitter, share an article, then email them!

It all depends on what we’re able to find. This can be time-consuming, so keep it measurable for both of us and so you can see where your money is going, we use retainer-based pricing and deduct the following amount for the engagement type:

• Shotgun – $15/prospect – 4 automated emails: These prospects get no personalization and are put into an automated sequence that we build in MailShake, the outreach software we use. This is usually because we can’t find enough information on them, but they’re still worth pitching for the goals of the campaign. These prospects will take up to 5 weeks to make it through the whole sequence before negotiations start.
• Cold – $35/prospect – 4 personalized emails: When we have a prospect’s name and email address, we put heavier personalization into our emails. These prospects will take up to 5 weeks to make it through the whole sequence before negotiations start.
• Warm – $50/prospect – 2 social media touches, 3 personalized emails: When we have a prospect’s name, email address, and social media account, we work in some social touches before and during outreach to improve success rates. These prospects will take up to 6 weeks to make it through the sequence before negotiations start.
• Hot – $80/prospect – 6 social touches, 4 personalized emails, 1 social DM: If we really want a prospect, we go all out and leverage social touches, email, and even a social media DM in an attempt to win the placement. This is if we have everything on the client and if they have 500k+ in traffic. These prospects will take up to 10 weeks to make it through the sequence before negotiations start.

These amounts are deducted each time a prospect is added to your campaign. Prospects are added weekly, and your retainer is used up after 4 weeks. From there, our team works the prospect all the way through the sequence. Even if you end your engagement with us.

This is why it may take 90 days or more to see placements after you’ve started paying for our work.

We have a very powerful team. The three factors that impact SEO the most are the build of your domain, the quality and effectiveness of your content at delivering on search intent, and your ability to get backlinks from PR-style outreach. VERY few companies are good at all of these things, but we excel at all of them. This means we have a top-notch team that can execute SEO campaigns in the most competitive markets, which we’ve done before.

We focus everything on the user. Google wants good experiences for their users, and their algorithm is designed to measure user experience signals. It used to be the case that they just read what’s on the page and sort it, but now they use advanced AI algorithms to measure user behavior signals at a massive scale. With computing power becoming more advanced, the computing power of these algorithms will accelerate and the ability for Google to understand their users will only become better, making our type of work much more important in the future even than today. This is true with backlinks, too, and is why buying them won’t work anymore.

It depends. Keep in mind that you aren’t paying for links, you’re paying for the pitching, which will be reported to you monthly. Other link building companies or SEO services charge per link, but they also buy them. This is spammy, and we don’t do that. We conduct manual outreach to influencers, bloggers, and journalists in your niche with campaigns designed to attract high-quality links naturally. These are the types of links that get your website in the SERPs. Even if you’re a startup.

That depends on what you mean by “results.”

Does “results” mean we get some opportunities and conversations going? About 3 weeks.

Does “results” mean we’ve landed a few links? 3-4 months.

Looking to see ranking improvements? Well, this depends on how many links your competitors have for a specific keyword or set of keywords, and how many of them Google is even counting toward ranking improvements, which we can’t know. However, this usually happens during month 6.

In fact, Google says that the number of links doesn’t actually matter when attributing links to rankings and that it’s more about quality placements.

We also can’t know what link building strategies or SEO plans your competitors have in the coming months.

We also don’t know how they’ll react to our effort. They can see it through their SEO tools, after all.

So, again…it depends.🤷🏻‍♂️

The best we can do is continue to invest in intelligent ways to chase backlinks. That’s how any good link builder would handle link building internally at a business, and that’s how we do it for you.

Every link building agency says they can work in any industry, and many do it just fine. But we do it extremely well by mapping subject matter experts into our process.

For example, when we run a guest posting campaign, we have actual experts write the articles, and we edit them. This way, the editors at big sites actually want to publish the content instead of it just being a way to get a backlink.

This is how you earn guest posts that eventually earn backlinks themselves, increasing the value of the placement.

From an outreach perspective, we write email templates that standardize the pitch but allow the outreach team to creatively personalize the emails in ways that make sense to your audience.

The language and terminology that your target audience understands is built into the initial template to position our outreach professionals as industry pros.

For link building, you’ll get the following:

• ClickUp Access so you can check in on progress, earned links, and new prospects in real time.
• Initial Onboarding Emails – During the first few weeks, we’ll send you updates about our prospecting, social media warm-up, personalization, and outreach strategy for your outreach. These reports will be sent when the tasks for each type of work are completed and will include educational blog content about why we do things a certain way so you can see how our work maps to link placements. Additionally, at the end of our first week working together, you’ll get a time entry report with details on how we plan to reallocate your time week-to-week for your specific project.
• Monthly Campaign Status Updates – This will be a monthly email from your Account Strategist that will go over any strategic changes. You’ll also get a snapshot of where we are with new opportunities and earned links over the past 30 days.

Yes! If you’re a digital marketing agency or are offering marketing services, we can help!

While other providers buy backlinks, we pride ourselves on offering some of the best link building services available with our PR-style outreach. If this is the type of work you want to deliver to your clients, we can help!

White-label work is usually done via guest posting services that are designed to get links for multiple clients at a time. This scales outreach in a way that lowers the link cost to you per client. Contact us to discuss your needs, or explore details on our white label link building services page.

Our team is stacked with link building experts that are specifically trained to execute SEO link building campaigns in any industry. We know how to speak to bloggers and journalists, and how to make them want to link to something.

Based on the needs of your website and the availability of or willingness to invest in content, we run one or multiple of the following link building campaigns for you:

• Guest posting.
• Infographic promotion.
• Mention tracking and outreach.
• Roundup/list outreach.
• Competitor-based outreach.
• Resource page link building.
• Broken link building.
• Content promotion.

We also offer digital PR, but that’s a different type of service than link building and is a bit more involved.

We don’t do any black hat link placements. In fact, we report link sellers.

Some of us, yes. It depends on the job. If we need to do outreach in Germany for an international client, we’ll need to hire someone in Germany and train them on the practices of our outreach service. This enables us to hire the best people for the spot, regardless of their geography.

Our team is remote, which means we have people all over the world who work for us. This includes writers because sometimes a writer who knows the subject matter isn’t readily available domestically. However, the content is always edited in-house by a local editor who specializes in that language. Regardless of the build of your team, we always make sure we hit certain KPIs that drive success for our clients. Whatever the case, you have an SEO expert on your project at all times.

We’re an SEO agency, so we understand why you’d want to choose your anchor text. When it comes to backlinks, it’s one of the biggest Google ranking factors.

Unfortunately, while we understand that this is an important part of an SEO strategy, we can’t guarantee any specific anchor text placement. High-quality websites won’t allow us to make specific demands. They are, after all, allowing us to reach their audience in a way that, from their perspective, drives brand awareness for you.

So if we ask too much of them, they’ll end up rejecting the content because we’ll come off as selfish. This doesn’t look good for you, and can hurt our relationships with webmasters.

They can, yes! Many people think that quality link building means domain authority, but for some campaigns, referral traffic is the goal. If you’re an eCommerce brand and we can get you on a product list with 4,000 monthly readers, that’s something we’ll aim to chase when we build a campaign for you! Our link building techniques are often leveraged for SEO, but they can be aimed at traffic acquisition as well!

We usually aim for 20 or higher as a baseline goal, and we use Ahrefs’ metric of domain rating because that’s where we do a lot of our prospecting. We can aim for higher, but often it drives up the cost per link because it takes us more time to find prospects. More on that here.

Yes we do! We usually do local guest posting or localized digital PR, or reach out to lists online to feature your business. You can read about how we do these in our local SEO guide.

Local SEO clients usually don’t need a very large budget. The smallest plan is good for most, unless you’re in a very competitive niche like legal where the cost per click is high and everyone else is also doing a lot of link building.