Our link building work is trusted by brands of all sizes
How we build and run link building campaigns
Step 1: We determine your objective
During your initial email or video call consultation with us, your would-be Account Strategist will go over potential link building campaign angles for you based on their initial analysis of your website. The goal here is to make sure we aim our link building efforts in ways that align with your business objectives to maximize ROI on time spend. Whether you’re looking to improve your domain authority or increase search engine rankings, our link building tactics are all focused on leveraging PR and blogger outreach to gain high-quality backlinks for your website.
Step 2: We gather data, get account access, and set up ROI-driven campaign tracking
After we’ve agreed on the initial strategy, the next step will be to get the proper tools we need on our end to successfully run a link building campaign for your website.
To properly run a link building campaign for you, we need:
Once we have this, we can start reaching out to authoritative websites for relevant links!
Step 3: We build and manage link building campaigns for you with monthly reporting
Once the initial onboarding is complete, we take it from there!
Based on your needs, our team will run one or multiple types of link building campaigns.
Your dedicated Account Strategist will send reports monthly with notes on any changes we plan to make to the campaign for the next month based on ROI-centric performance. Additionally, you’ll have 100% transparent reporting with full access to the Google Data Studio dashboard and the Google Sheet we’re using to run the campaign.
Ultimately, our goal is to build a backlink profile that consists of high-quality backlinks from real websites that publish high-quality content.
These are the websites Google likes, and this is how we improve your domain authority, increases your search engine rankings, and drive organic traffic to your website.
Link Building Pricing and Packages
Normal
$3,000
PER MONTH
Heroic
$5,000
PER MONTH
Legendary
$10,000
PER MONTH
Linkable assets for content-focused link building
How content helps build backlinks
A linkable asset is something we build and publish on your website that we can then pitch to bloggers and journalists for backlinks.
Depending on your goals, a linkable asset might be necessary to run your campaign. Usually, a linkable asset is necessary to reach the higher end of our estimated ranges in the link building packages above.
In most industries, when we don’t have a linkable asset to work with, we’re limited to campaigns like:
When we can build something to pitch, this opens up our options and allows us to run more types of campaigns, such as:
If the idea of a linkable asset sounds like it might fit your needs, check out the pricing below, but be sure to contact us and discuss your needs with an account strategist!
Linkable Asset Pricing
Huge List or Ultimate Guide
$3,000
PER PIECE
Infographic Asset
$5,000
PER PIECE
Research Asset
$20,000
PER PIECE
HARO Services for Backlinks
We help reporters, you get links
HARO is a service that lets you sign up for a newsletter where journalists can send you questions.
If you respond to these questions with answers that the journalists like, you can get links from websites like Business Insider, Forbes, Entrepreneur, and more!
The thing is, giving journalists the types of answers they want is tricky. And with this platform being free, everyone is jumping on board to get backlinks and PR coverage for their business.
With our services, you get a fixed number of pitches per month that are written by a subject matter expert and edited by a journalist just before being sent.
With this outreach system, we land an average of 1 in 20 pitches we send out.
With this link building campaign, we can only build links to your homepage, but it works nicely for newer websites that need a quick domain authority boost before jumping into more custom offerings.
Due to the limited supply of questions from journalists, this service is limited to a maximum of 40 pitches per month per website.
HARO link building outreach pricing
Easy
$750
PER MONTH
Normal
$1,500
PER MONTH
Heroic
$3,000
PER MONTH
FAQ
Yes we do! We publish case studies on our blog regularly.
Our best one is this one about how we helped IRC Sales Solutions get over 100 backlinks passively with the help of our content creation and outreach service. We did some initial search engine optimization work on their web pages, after some content marketing and link building outreach. Now, they’re gaining inbound links passively.
We also have a number of placement examples in our guest posting outreach and infographic link building articles.
Link sharing is our internal process where we leverage the guest posting campaigns of other clients to help you win backlinks. And we do the same with the opportunities we win through your outreach campaigns.
This makes sense because we often have clients that are in similar industries. If we get a guest post on a health site, for example, it might make sense to link not only to a client running a health clinic, but also to a client with a diet app.
As long as both links make sense in context of the article, there’s no issue with this.
Because we do legitimate outreach, there are too many variables to consider within each new industry to know how many links we’ll actually be able to get. Link sharing is an operationally driven solution that we’ve created to allow us the freedom to run legitimate outreach while protecting the short-term to mid-term marketing investments of all our clients. Think of it like a mutual fund for link building.
We have a very powerful team. The three factors that impact SEO the most are the build of your domain, the quality and effectiveness of your content at delivering on search intent, and your ability to get backlinks from PR-style outreach. VERY few companies are good at all of these things, but we excel at all of them. This means we have a team that can execute SEO campaigns in the most competitive markets, which we’ve done before.
We focus everything on the user. Google wants good experiences for their users, and their algorithm is designed to measure user experience signals. It used to be the case that they just read what’s on the page and sort it, but now they use advanced AI algorithms to measure user behavior signals at a massive scale. With computing power becoming more advanced, the computing power of these algorithms will accelerate and the ability for Google to understand their users will only become better, making our type of work much more important in the future even than today. This is true with backlinks, too, and is why buying them won’t work anymore.
It depends. Keep in mind that you’re not paying for links, you’re paying for the time our team spends on the chase, which will be reported to you monthly. Other link building companies charge per link, but they also buy them. This is spammy, and we don’t do that. We conduct manual outreach to influencers, bloggers, and journalists in your niche with campaigns designed to attract high-quality links naturally. These are the types of links that get your website in the SERPs. Even if you’re a startup.
That depends on what you mean by “results.”
Does “results” mean we get some opportunities and conversations going? About 3 weeks.
Does “results” mean we’ve landed a few links? 2-3 months.
Looking to see ranking improvements? Well, this depends on how many links your competitors have for a specific keyword or set of keywords, and how many of them Google is even counting toward ranking improvements, which we can’t know.
In fact, Google says that the number of links doesn’t actually matter when attributing links to rankings, and that it’s more about quality placements.
We also can’t know what link building strategies or SEO plans your competitors have in the coming months.
We also don’t know how they’ll react to our effort. They can see it through their SEO tools, after all.
So, again…it depends.🤷🏻♂️
The best we can do is continue to invest in intelligent ways to chase backlinks. That’s how any good link builder would handle link building internally at a business, and that’s how we do it for you.
Every link building agency says they can work in any industry, and many do it just fine. But we do it extremely well by mapping subject matter experts into our process.
For example, when we run a guest posting campaign, we have actual experts write the articles, and we edit them. This way, the editors at big sites actually want to publish the content instead of it just being a way to get a backlink.
This is how you earn guest posts that eventually earn backlinks themselves, increasing the value of the placement.
From an outreach perspective, we write email templates that standardize the pitch but allow the outreach team to creatively personalize the emails in ways that make sense to your audience. The language and terminology that your audience understands is built into the initial template to position our outreach professionals as industry pros.
For link building, you’ll get the following:
Yes! If you’re a digital marketing agency or are offering marketing services, we can help!
White-label work is usually done via guest posting services that are designed to get links for multiple clients at a time. Contact us to discuss your needs!
Based on the needs of your website and the availability of or willingness to invest in content, we run one or multiple of the following link building campaigns for you:
We also offer digital PR, but that’s a different type of service than link building and is a bit more involved.
We don’t do any black hat link placements. In fact, we report link sellers.
Some of us, yes. It depends on the job. If we need to do outreach in Germany for an international client, we’ll need to hire someone in Germany and train them on our outreach practices. This enables us to hire the best people for the spot, regardless of their geography. Our team is remote, which means we have people all over the world who work for us. This includes writers because, sometimes, a writer who knows the subject matter isn’t readily available domestically. However, the content is always edited by a local editor who specializes in that language. Regardless of the build of your team, always make sure we hit certain KPIs that drive success for our clients. Whatever the case, you have an SEO expert on your project at all times.
We’re an SEO agency, so we understand why you’d want to choose your anchor text. When it comes to backlinks, one of the biggest ranking factors.
Unfortunately, while we understand that this is an important part of an SEO strategy, we can’t guarantee any specific anchor text placement. High-quality websites won’t allow us to make specific demands. They are, after all, allowing us to reach their audience in a way that, from their perspective, drives brand awareness for you.
So if we ask too much of them, they’ll end up rejecting the content because we’ll come off as selfish. This doesn’t look good for you, and can hurt our relationships with webmasters.
They can, yes! Many people think that quality link building means domain authority, but for some campaigns, referral traffic is the goal. If you’re an eCommerce brand and we can get you on a product list with 4,000 monthly readers, that’s something we’ll aim to chase when we build a campaign for you! Our link building techniques are often leveraged for SEO, but they can be aimed at traffic acquisition as well!
We usually aim for 20 or higher as a baseline goal, and we use Ahrefs’ metric of domain rating because that’s where we do a lot of our prospecting. We can aim for higher, but it often drives up the cost per link because it takes us more time to find prospects. More on that here.
Yes we do! We usually do local guest posting, localized digital PR, or reach out to lists online to feature your business. You can read about how we do these in our local SEO guide.
Local SEO clients usually don’t need a very large budget. The $2500/month plan is good for most, unless you’re in a very competitive niche like legal where the cost per click is high and everyone else is also doing a lot of link building.
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